Africa is immense, and never ceases to deliver an intense sensory overload

From the semi-arid deserts of Northern Kenya to the rainforests and volcanoes of the Albertine Rift, our safaris traverse the most diverse landscapes on the continent — the great plains of the Serengeti and Mara, the snow-capped peaks of Kenya and Kilimanjaro, the turquoise seas of Zanzibar.

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About us

Prime Holiday Adventures Ltd

Explore Africa. Discover the World. Create unforgettable memories.

Who we are

A trusted Kenyan tour & travel company specialising in tailor-made safaris and holiday experiences across Kenya, Tanzania, Uganda, Rwanda and beyond.

Over the years we have helped individuals, families, couples, groups, schools and corporate clients experience exceptional journeys through personalised service, expert planning and unforgettable adventures.

Whether you dream of the Great Migration in the Maasai Mara, climbing Mount Kenya, relaxing on the white sands of Diani, exploring Tanzania's national parks or an international holiday, our team will craft an itinerary designed around your interests, schedule and budget.

What we do

Our services

Featured destinations

Africa's most spectacular places

Expertly planned itineraries across the parks, reserves and beaches we know best.

Tailor-made holidays

No two travellers are alike

Whether it's a luxury safari, a romantic honeymoon, a family holiday, a solo adventure or a corporate retreat, we customise every itinerary to match your preferences, travel style and budget. We believe travel should be seamless from the moment you enquire until you return home.

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Our vision

To be East Africa's most trusted and preferred tour and travel company — inspiring unforgettable journeys while creating lasting positive impacts on our communities and the environment.

Our mission

To deliver exceptional, personalised and reliable travel experiences through professional service, innovative solutions and responsible tourism — exceeding expectations and contributing to the well-being of the communities we serve.

What guides us

Our core values

Our community impact

Empowering lives beyond travel

Every booking supports our commitment to community impact. In partnership with Real Hands of Love, we bring hope to street-connected children and families in Nakuru through feeding programs, education support and access to shelter.

When you travel with Prime Holiday Adventures, you choose a company that believes unforgettable journeys should leave a lasting positive impact — creating hope, changing lives, and building a brighter future for the children and families of Nakuru.

Sarah Gathoni Nganga

Founder & Managing Director

Meet our team

The passion behind every journey

For Sarah, travel is more than visiting new places — it's about creating life-changing experiences, meaningful connections and unforgettable memories. Since founding Prime Holiday Adventures in 2017, she has remained committed to exceptional service, authentic experiences and personalised travel solutions.

Her passion is backed by a Diploma in Cultural Tourism and a Bachelor of Arts from the University of Nairobi, as well as an IATA Certificate — combining academic knowledge with practical industry expertise.

“The world is full of incredible places. My mission is to help you experience them with confidence, comfort, and memories that last a lifetime.”

Our people

The team behind your journey

Why choose us

Reasons to travel with Prime

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Find us

Our offices

Nakuru Office

Polo Center

Tom Mboya Street, Nakuru
1st Floor, Room 1

Nairobi Office

Laximi Plaza

Biashara Street, Nairobi
3rd Floor, Room 9

The Africa you dream of — crafted around you

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Top destinations in East Africa

Featured safari packages

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Africa is immense, and never ceases to deliver an intense sensory overload

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